@book{42439,
	author = {Barón Pulido, Mireya and Villalba Torres, Juliana},
	title = {¿Qué Transmite su Marca? :},
	publisher = {Editorial Politécnico Grancolombiano,},
	year = {2013.},
	address = {Bogotá :},
	edition = {1.},
	note = {Incluye Indice y Bibliografía.}
}