@book{42332,
	author = {Sánchez Guitián, José Miguel and Zunzarren, Hugo},
	title = {¿Cómo se Gestiona una Marca País? :},
	publisher = {ESIC Editorial,},
	year = {2013.},
	address = {Madrid :},
	edition = {1.},
	note = {Incluye Bibliografía.}
}