@book{40506,
	author = {Franco Restrepo, Juan Gonzalo and Fundación Universitaria CEIPA},
	title = {Notas de Gerencia de Mercadeo /},
	publisher = {CEIPA,},
	year = {2011.},
	address = {Medellin :},
	edition = {2011 edition.},
	note = {Incluye: Bibliografia.}
}