@book{39396,
	author = {Seaton, Carlos  and Campo Cabal, Alvaro,},
	title = {Comercialización, Mercadeo y Transferencia de Resultados /},
	publisher = {convenio Andrés Bello,},
	year = {1994.},
	address = {Santafé de Bogotá :},
	edition = {2.}
}