<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing Turístico</title>
  </titleInfo>
  <name type="personal">
    <namePart>kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">autor.</roleTerm>
    </role>
    <role>
      <roleTerm authority="marcrelator" type="code">aut</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>García de Madariaga Miranda, Jesús</namePart>
  </name>
  <name type="personal">
    <namePart>Flores Zamora, Javier</namePart>
  </name>
  <name type="personal">
    <namePart>Bowen, John T.</namePart>
  </name>
  <name type="personal">
    <namePart>Makens, James C.</namePart>
  </name>
  <name type="personal">
    <namePart>Cañizal, Alberto</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp#</placeTerm>
    </place>
    <dateIssued encoding="marc">2011</dateIssued>
    <edition>5.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxvi, 797p : : ils a color.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler; Jesús García de Madariaga Miranda, Javier Flores Zamora; John T. Bowen; James C. Makens; Alberto Cañizal. edition.</note>
  <note>Incluye Bibliografía e Indice.</note>
  <subject>
    <geographicCode authority="marcgac">sp</geographicCode>
  </subject>
  <subject authority="">
    <topic>MARKETING TURISTICO</topic>
  </subject>
  <subject authority="">
    <topic>MERCADEO</topic>
  </subject>
  <subject authority="">
    <topic>POLITICA DE PRECIOS</topic>
  </subject>
  <subject authority="">
    <topic>ECONOMIA DE MERCADO</topic>
  </subject>
  <classification authority="ddc">658.8 M345</classification>
  <identifier type="isbn">9788483227404</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">CO-ViULL</recordContentSource>
    <recordCreationDate encoding="marc">150107</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251030134241.0</recordChangeDate>
    <recordIdentifier>040606</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
