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  <titleInfo>
    <title>Estrategias de Marketing Internacional</title>
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    <title>Global Marketing</title>
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  <name type="personal">
    <namePart>Hollensen, Svend</namePart>
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  <name type="personal">
    <namePart>Arteaga Ortíz, Jesús</namePart>
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  <name type="personal">
    <namePart>Moreno López, Yago</namePart>
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  <name type="personal">
    <namePart>Cañizal, Alberto</namePart>
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    <dateIssued encoding="marc">2010</dateIssued>
    <edition>4.</edition>
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  <language>
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  <physicalDescription>
    <extent>xxxvi, 790 páginas : ilustraciones; tablas.</extent>
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  <note type="statement of responsibility">Svend Hollensen ... [and others].</note>
  <note>Incluye Bibliografía e Indice.</note>
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  <subject authority="">
    <topic>MARKETING</topic>
  </subject>
  <subject authority="">
    <topic>MERCADEO</topic>
  </subject>
  <subject authority="">
    <topic>COMERCIO EXTERIOR</topic>
  </subject>
  <subject authority="">
    <topic>COMERCIO INTERNACIONAL</topic>
  </subject>
  <subject authority="">
    <topic>CANALES DE COMERCIALIZACION</topic>
  </subject>
  <classification authority="ddc">658.8 H737e</classification>
  <identifier type="isbn">9788483226407</identifier>
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