@book{22463,
	author = {Walker, JR. Orville C and Palos Báez, Enrique,},
	title = {Marketing Estratégico: Enfoque de Toma de Decisiones /},
	publisher = {McGraw-Hill,},
	year = {2003.},
	address = {México :},
	edition = {4.},
	note = {incluye indice,}
}