@book{22458,
	author = {Hawkins, DeI.l and Best, Roger J.},
	title = {Comportamiento del Consumidor: Construyendo Estrategias de Marketing /},
	publisher = {McGrawHill,},
	year = {2004.},
	address = {México :},
	edition = {9.},
	note = {incluye índice.}
}