@book{22453,
	author = {Lovelock, Christopher H. and Meza Staines, Guadalupe tr.},
	title = {Mercadotecnia de Servicios /},
	publisher = {Prentice-Hall Hispanoamericana, s.a,},
	year = {1997.},
	address = {Mexico :},
	edition = {3.}
}