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  <titleInfo>
    <title>Comportamiento del Consumidor</title>
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  <name type="personal">
    <namePart>Schiffman, León G.</namePart>
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  <name type="personal">
    <namePart>Kanuk, Leslie Lazar</namePart>
  </name>
  <name type="personal">
    <namePart>Flores flores, Victoria</namePart>
    <role>
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  <name type="personal">
    <namePart>Reyes Martínez, Javier</namePart>
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  <originInfo>
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    <dateIssued encoding="marc">2005</dateIssued>
    <edition>8.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <extent>[xxiv, 656 en varias paginaciones] paginas : ilustraciones;</extent>
  </physicalDescription>
  <note type="statement of responsibility">León G. Schiffman ... [and others].</note>
  <note>Incluye Glosario, Bibliografía e Indice.</note>
  <subject>
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  </subject>
  <subject authority="">
    <topic>COMPORTAMIENTO DEL CONSUMIDOR</topic>
  </subject>
  <subject authority="">
    <topic>PREFERENCIAS DE LOS CONSUMIDORES</topic>
  </subject>
  <subject authority="">
    <topic>ANALISIS DE MERCADEO</topic>
  </subject>
  <subject authority="">
    <topic>CONSUMIDORES</topic>
  </subject>
  <subject authority="">
    <topic>MARKETING</topic>
  </subject>
  <classification authority="ddc">658.8342 S333c</classification>
  <relatedItem>
    <name>
      <namePart>Consumer Behavior</namePart>
    </name>
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  <identifier type="isbn">9702605962</identifier>
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