@book{20463,
	author = {Wellhoff, Alain and Masson, Jean Emile},
	title = {<El> Merchandising: Bases, Nueva Técnicas, Gestión de Categorías /},
	publisher = {Deusto,},
	year = {2005.},
	address = {Barcelona :},
	note = {Incluye Glosario.}
}