@book{13722,
	author = {Burk Wood, Marian and Gómez Borja, Miguel Ángel,},
	title = {El Plan de Marketing: Guía de Referencia /},
	publisher = {Pearson Educación,},
	year = {2004.},
	address = {Madrid :},
	note = {Incluye glosarío e índices.}
}