@book{11472,
	author = {Kotler, Philip and Armstrong, Gary},
	title = {Marketing /},
	publisher = {Pearson Educación,},
	year = {2001.},
	address = {México :},
	edition = {8.},
	note = {Incluye: Disco compacto ubicado en la colección de multimedia DC/ 658.8 / K87m.}
}