@book{11263,
	author = {Malhota, Naresh K and Parres Cárdenas de Verania},
	title = {Investigación de Mercados: Un Enfoque Práctico /},
	publisher = {Prentice-Hall Hispanoamericana,},
	year = {1997.},
	address = {México :},
	edition = {2.}
}