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  <titleInfo>
    <title>Fundamentos de Marketing</title>
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  <titleInfo type="alternative">
    <title>Fundamentals of Marketing</title>
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    <namePart>Stanton, William J.</namePart>
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  <name type="personal">
    <namePart>Etzel, Michael J.</namePart>
  </name>
  <name type="personal">
    <namePart>Walker, Bruce J.</namePart>
  </name>
  <name type="personal">
    <namePart>Ascencio Lara, Celia</namePart>
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    <dateIssued encoding="marc">2000</dateIssued>
    <edition>11.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>xxi, 707 páginas : ilustraciones;  a color.</extent>
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  <note type="statement of responsibility">William J. Stanton; Michael Etzel; Bruce L. Walker; Celia Ascencio Lara. traductor.</note>
  <note>Incluye Bibliografía e Indice.</note>
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  <subject authority="">
    <topic>MERCADEO - ENSEÑANZA</topic>
  </subject>
  <subject authority="">
    <topic>ANALISIS DE MERCADEO</topic>
  </subject>
  <subject authority="">
    <topic>MERCADEO</topic>
  </subject>
  <subject authority="">
    <topic>INVESTIGACION DE MERCADOS</topic>
  </subject>
  <subject authority="">
    <topic>ADMINISTRACION DE VENTAS</topic>
  </subject>
  <subject authority="">
    <topic>ADMINISTRACION DE MERCADOS</topic>
  </subject>
  <subject authority="">
    <topic>PRODUCTOS</topic>
  </subject>
  <subject authority="">
    <topic>PRECIOS</topic>
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  <classification authority="ddc">658.83 S792f</classification>
  <identifier type="isbn">9701026764</identifier>
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    <recordCreationDate encoding="marc">150107</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251030130530.0</recordChangeDate>
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