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Introducción al Marketing /

Armstrong, Gary,

Introducción al Marketing / Gary Armstrong; Philip Kotler; Michael Harker; Ross Brennan; Alberto Cañizal. edition. - 3. - xvii, 415p : : ils a color; grafs.

Incluye Bibliografía, Glosario e Indice.

ISBN: 9788483226766

Subjects--Topical Terms:
MERCADEO
COMPORTAMIENTO DEL CONSUMIDOR
INVESTIGACION DE MERCADOS
MERCADEO POR INTERNET

Dewey Class. No.: 658.8 / I61

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