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Comportamiento del Consumidor /

Solomon, Michael R.

Comportamiento del Consumidor / Michael R. Solomon; Leticia Esther Pineda Ayala. translator; Pablo Miguel Guerrero Rosas. edition. - 7. - xviii, 654p : : ils.

Incluye Bibliografía, Glosario e Indice.

ISBN: 9789702610861

Subjects--Topical Terms:
COMPORTAMIENTO DEL CONSUMIDOR
SERVICIO AL CLIENTE
RELACIONES CON LOS CLIENTES
CONSUMIDORES--ASPECTOS PSICOLOGICOS

Dewey Class. No.: 658.8342 / S689c

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