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Publicidad, Promoción y Comunicación Integral en Marketing Clow. kenneth E.

Clow. kenneth E.

Publicidad, Promoción y Comunicación Integral en Marketing Clow. kenneth E. Integrated Advertising, Promotion and Marketing Comunications - 4. - xvii, 454 paginas : ilustraciones; graficas;

Incluye Indice.

ISBN: 9786074426304

Subjects--Topical Terms:
PUBLICIDAD
PROMOCION DE VENTAS
COMUNICACION EN MERCADEO

Dewey Class. No.: 659.1 / C648p

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