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Publicidad /

Arens, William F.

Publicidad / William F. Arens; Michael F. Weigold; Christian Arens; Claudia Cabrera. traductor. - 11. - xxvii, 714 paginas : ilustraciones; a Color;

Incluye Bibliografía, Glosario e Indice.

ISBN: 9789701066683

Subjects--Topical Terms:
PUBLICIDAD
DISEÑO GRAFICO
MERCADEO
PLANIFICACION DE MERCADEO
PUBLICIDAD - CLASIFICACION

Dewey Class. No.: 659.1 / A681p

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