Normal view MARC view ISBD view

Marketing de Servicios /

Zeithaml, Valarie A.

Marketing de Servicios / Valarie A. Zeithaml; Mary Jo. Bitner; Dwayne D. Gremier; Jorge Alberto Velázquez Arellano. traductor. - 5. - xxiv, 709 páginas : ilustraciones; tbs; cuads.

Incluye Indice.

ISBN: 9789701072776

Subjects--Topical Terms:
MARKETING
POLITICA DE PRECIOS
SERVICIO AL CLIENTE
CAMPAÑAS PUBLICITARIAS
TECNICAS DE VENTAS

Dewey Class. No.: 658.8 / Z237m1

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)