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Marketing /

Kotler, Philip

Marketing / Philip Kotler; Gary Armstrong; Leticia Esther Pineda Ayala, traductor. - 11. - xx, 655., 75 unnumbered hojas páginas : ilustraciones; cuads.

Incluye Bibliografía, Glosario e Indice.

ISBN: 9702607701

Subjects--Topical Terms:
MARKETING
MERCADOS LATINOAMERICANO
SERVICIO AL CLIENTE
VENTAS - DIRECCION
COMPORTAMIENTO DEL CONSUMIDOR

Dewey Class. No.: 658.8 / K87m2

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