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Mercadotecnia de Servicios /

Lovelock, Christopher H.

Mercadotecnia de Servicios / Christopher H. Lovelock; Guadalupe translator Meza Staines. - 3. - xv,661 páginas : ilustraciones; graf.

incluye bibliografía e índice.

ISBN: 968880858-X

Subjects--Topical Terms:
MERCADEO
ADMINISTRACION DE MERCADEO
INDUSTRIAS DE SERVICIOS
MERCADEO DE SERVICIOS PROFESIONALES

Dewey Class. No.: 658.8 / L69m

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