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Comportamiento del Consumidor /

Schiffman, León G.

Comportamiento del Consumidor / León G. Schiffman ... [and others]. - 8. - [xxiv, 656 en varias paginaciones] paginas : ilustraciones;

Incluye Glosario, Bibliografía e Indice.

ISBN: 9702605962

Subjects--Topical Terms:
COMPORTAMIENTO DEL CONSUMIDOR
PREFERENCIAS DE LOS CONSUMIDORES
ANALISIS DE MERCADEO
CONSUMIDORES
MARKETING

Dewey Class. No.: 658.8342 / S333c

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