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Fundamentos de Marketing /

Stanton, William J.

Fundamentos de Marketing / William J. Stanton; Jose Antonio. Fernandez Collado, traductor. - 10. - 885 páginas : ilustraciones.

Incluye Glosario e Indice.

ISBN: 9701008944

Subjects--Topical Terms:
INVESTIGACION DE MERCADOS
PRODUCTOS
PRECIOS
MERCADOS

Dewey Class. No.: 658.83 / S792f6

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