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Brand child. Estrategias Innovadoras de Marketing para Niños /

Lindstrom, Martin

Brand child. Estrategias Innovadoras de Marketing para Niños / Brandchild: Insights into the mind of today's global kinds: understanding their relationships with brands Martin Lindstrom; Patricia Seybold B; Roberto A Andrade Haas, traductor. - xxx, 340 páginas : ilustraciones.

Incluye Indice.

ISBN: 9702408296

Subjects--Topical Terms:
CONSUMO (ECONOMIA)
NIÑOS CONSUMIDORES
PUBLICIDAD Y NIÑOS
MEDIOS DE COMUNICACION DE MASAS - INFLUENCIA SOBRE LOS NIÑOS
PUBLICIDAD - MERCADEO - INVESTIGACION - TECNICAS

Dewey Class. No.: 658.8342 / L748b

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