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Marketing para Turismo /

Kotler, Philip

Marketing para Turismo / Philip Kotler; Jhon Bowen; Ramón Rufín Moreno. traductor. - 3. - xviii, 565 páginas : ilustraciones a Color; cuads.

Incluye Glosarío e Indice.

ISBN: 8420538957

Subjects--Topical Terms:
MARKETING TURISTICO
MERCADEO
POLITICA DE PRECIOS
ECONOMIA DE MERCADO

Dewey Class. No.: 658.8 / K87m1

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