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Comportamiento del Consumidor : Repercusiones en la Estrategia de Marketing /

Hawkins, Del I.

Comportamiento del Consumidor : Repercusiones en la Estrategia de Marketing / Del I.; Hawkins; Roger J. Best; Kenneth A. Coney. - xvi, 683 páginas : ilustraciones.

ISBN: 9586007502

Subjects--Topical Terms:
COMPORTAMIENTO DEL CONSUMIDOR
MERCADEO
CONSUMIDOR
MARKETING

Dewey Class. No.: 658.8342 / H393c

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